Enter your email below, and on the next page, you'll access the Shopify Store Scorecard + Black Friday Shopify Wireframe Pack.
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You're spending on ads. The traffic is there. Your products are fab-u-lous. But orders from new customers aren't coming meeting the goal that you hoped they would...
And you don't know why. And you don't have all the time in the world to fix it.
This Shopify Store Scorecard is a 5-minute self-assessment.
It's what I guide clients through to figure out where to focus before Black Friday.
• Stop overthinking the business or believing that everything needs to change.
• Skip Sidekick, GPT, and Claude – because it is creating more dilly-dally busywork.
• Dive into the area of your product business that needs improvement so your resources are well spent.
"We wanted someone to point to the problem and tell us the solution! Based on the scorecard, we know optimization is our top priority. We have been making improvements with the goal of having an even better Black Friday than last year."
– Jessica H., Skin Care
In 5 minutes, my free Shopify Store Scorecard shows you where to look, so you don't waste more time fixing the wrong things.
Your score is broken down into 4 key areas – and just one is breaking down your conversions. Find out which one.
You'll be well prepared before the most important part of the year – Black Friday, Cyber Monday, and into December and January.
Recognized by Shopify & Klaviyo
I work with Shopify founders to turn unpredictable sales into steady growth. Conversion rate optimization is how.
2012 – the first Shopify client I worked with.
2026 – I’m unapologetic about calling out profit blockers.
I’ve seen what separates brands that scale sustainably from those that never reach consistent growth.
I'm the founder of ShopsThatConvert™, where I'm the Chief CRO Queen. I work with Shopify founders who have proven demand but cannot get revenue to soar despite solid attempts.
Through the OARS Framework (Optimize, Attract, Remarket, Scale), I isolate the bottleneck holding back profit, fix it strategically, and replace guesswork with a clear, sequenced growth plan.
My approach is built for nimble, established brands selling products people love. I've helped founders who are making a change in their business, and now I want to help you!
Sign up to get the free Store Scorecard + Black Friday Wireframes.