ARE YOUR ADS WORKING... BUT NOT WELL ENOUGH TO PROFIT?
The Waterfall Ads Method:
How Shopify Brands Can Decrease Customer Acquistion Cost (by 20-50%) Without Increasing Ad Spend
Waitlist for 2026 Release:
RECOGNIZED BY SHOPIFY AND KLAVIYO
If your ads are not currently making it easier to reinvest, easier to scale budget, and easier to build on what worked last month... with profit left over.
YOU’RE NOT CONVERTING AN AUDIENCE, YOU’RE JUST CHASING ONE.
I will show you what to fix, so you can profit more.
What will you learn?
$11 per day budget tweak that taps into your 🔥 fanatical repurchaser pipeline and makes 🧊 Cold ads profitable again.
Before the worshop...
Are you at the stage where ads are working, but not working well enough to fuel growth?
Does your eye twitch a little when I say "new ads strategy"?
Do you ever hesitate between funding inventory or ads because your campaigns barely return a profit?
You're tired of agonizing over which creatives to use with the Meta Andromeda changes?
Does your organic content land to crickets, so your reach does not actually reach?
After the workshop...
Finally unlock scalable ads mode: confident, repeatable, and self-funding.
Breathe easy – you're in control with an ad structure built for founders, not for agencies.
Reduce customer acquisition cost with this budget tweak that fixes the biggest Meta targeting lie.
Find the 7 assets from your existing content that can go right into ads.
Hearing "I keep seeing your ads, so I ordered!" will make your day, week, month, and even your year!
Did you read that and instantly say, “YES… SHE ACTUALLY GETS IT.”
That's exactly why this live workshop exists! Because you can't cut down your cost of goods... you won't let your beautiful inventory stay on your shelf... and don’t have $$$$$ to spend "testing" any more.
You need ads that install once and make your brand unforgettable, so you can protect your profit.
THE WATERFALL ADS METHOD
This workshop is taught by Shopify Partner, Klaviyo Partner, and ads manager Alley Hassen, who has installed this exact ad strategy for Shopify brands actively investing in Meta advertising.
Warm doesn’t "Happen" on it's own. If you don’t keep feeding it from cold and circulating it through ads—it disappears.
And when it disappears, you’re not just losing momentum. You’re paying cold prices to reacquire people you already paid to reach.
That’s why your spend never compounds.
It keeps resetting.
$379 Spent - 17 Customers Were Ready to Purchase
Stay in front of 74,000 previously cold potential customers for your next launch.
$155 Spent - 18 Customers Were Ready to Purchase
Stay in front of 31,000 previously cold potential customers before your next restock.
$33 Spent - 5 Customers Were Ready to Purchase
Stay in front of 7,400 previously cold potential customers before you go viral on social.
"These are ads that I can afford and already have content for. No one else is going to be this strategic with their nurturing and ads. I can spend $330 a month on this easily and know my leads and potential customers have consistent touch points in my ecosystem."
– Heather Farris, Founder of Heather Farris Co., marketing strategist and educator
"Our Waterfall Campaigns are so easy to update! I know I'm top-of-mind and found in the feed."
– Client in the Women's Apparel Vertical
"We started out with zero following. It's really hard to get any traction organically, which is why I want to run the ads. And the Waterfall ads are always on, so we never have to worry about our content finding new customers or over-spending."
– Client in the Specialty Retail and Baby Products Vertical
"This strategy is awesome Alley... We're about to celebrate 100K followers."
– Client in the Arts and Crafts Vertical
Plan Your Own
Waterfall Ads Strategy ⬇️
1 - Get a simple mapped ad pipeline built from your existing content, list, and traffic.
2 - Learn which audiences should get cold spend vs warm spend, so you know exactly how much you can profit per order.
3 - Leave with the confidence to reinvest—not just spend–on Meta ads.
Hey, girl, Hey! I'm Alley Hassen.
I help Shopify founders turn unpredictable sales into steady growth using smarter systems so they can profit more.
After my first Shopify client in 2012 and consulting for dozens of Shopify stores through every market season, I’ve seen what separates brands that scale sustainably from those that burn out and keep chasing every trend.
I founded ShopsThatConvert.com and developed my OARS Framework — Optimize, Attract, Remarket, Scale — I’ve helped product-based businesses get millions in reach, cut ad costs, convert more and faster, and uncover additional thousands per month hiding in plain sight.
In this free class, I’ll show you how to connect your Klaviyo and Meta accounts to create a low-budget, high-efficiency “Waterfall” ad system — one that keeps your audiences warm, lowers your CPA, and turns every campaign into a compounding asset.
Register below to join live...
STILL NOT SURE?
Just the FAQs
This does not apply to dropshipping-only sites.
If you are spending less than $2,000/month on Meta ads, you won't be able to implement this strategy.
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This is NOT one of those “20 minutes of fluff, 5 minutes of value, and an hour of selling” kind of classes.
You may hear a few familiar ideas reframed in ways that finally click, and a few things no one’s probably told you yet, but should have.
By the end, you’ll have clear, practical plan you can put to work right away. And if you’d rather have me help you install it or see what that looks like for your store, you can stay a little longer and I’ll show you how that works.'
You'll receive the Waterfall Method Planning Guide when you attend live.
If ads could finally stop resetting—and start compounding—
why wouldn’t you run this $11/day strategy?
CLAIM YOUR FREE SPOT AT THE WORKSHOP IF...
✅ You are spending $2,000+ monthly on ads on Facebook or Instagram
✅ You want to profit more from ads
✅ You have amazing products... and you actually own your product, inventory, or brand — NOT reselling AliExpress, NOT dropshipping-only.
✅ You are a solopreneur or have a lean team
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EARNINGS DISCLAIMER: The revenue growth and optimization results mentioned in this marketing material are not typical and are the result of years of experience, testing, and optimization strategies. These examples are provided for illustrative purposes only. Your results will vary based on a range of factors, including but not limited to your current store setup, traffic, niche, products, and marketing efforts. Success is not guaranteed, and past performance is not indicative of future results.