FREE LIVE TRAINING FOR SHOPIFY-BASED BUSINESSES

The Waterfall Ads Method:

How Shopify Brands Can Decrease CAC (by 20-50%) Without Increasing Ad Spend Or Creating More Content

🚨 LIVE

🗓️ Saturday, Nov. 1 @ 1pm EST (10am PST)

🎁 Live Attendees Get The Waterfall Planning Guide as a Free Gift!

CAC = Customer Acquisition Cost. Note: This strategy is for brands wanting to grow from 6- to 7-figures.

RECOGNIZED BY SHOPIFY AND KLAVIYO

Learn from Shopify Partner, Klaviyo Partner and Ads Manager, Alley Hassen, who has supported 85 ecommerce store clients over the last 5+ years from brick-and-mortar to online, and from startups to 8-figure brands.

What You'll Learn

You can use $11 to day shift a cold audience to a warm one, so you don't have to start over every. single. launch... restock... or promotion.

A simple ad strategy that will stop you from thinking "AM I LOSING MONEY ON ADS TODAY?"

The "GROW" Campaigns that will nurture new potential customers, and don't need constant babysitting.

The #1 ROI tactic that can reduce CAC by up to 50% and makes Klaviyo (or your email platform) your ad account's best friend

How the Waterfall overcomes the algorithm so you can stop chasing viral trends just to stay top-of-mind.

How you can run this play for your business without a retainer, agency, or a dedicated ads manager.

I'LL SHOW YOU LIVE!

🗓️ Saturday, Nov. 1 @ 1pm EST (10am PST)

Yes, this is for you if:

✅ Have amazing products... You actually own your product, inventory, or brand — NOT reselling AliExpress or dropshipping

✅ Are a solopreneur

✅ Have a lean team

✅ Are ads-curious

✅ Want to improve your ads results...


This is your next smart move!


Claim Your Spot!

So what's possible?

$379 Spent - 17 Customers Were Ready to Purchase

Stay in front of 74,000 previously cold potential customers for your next launch.

$155 Spent - 18 Customers Were Ready to Purchase

Stay in front of 31,000 previously cold potential customers before your next restock.

$33 Spent - 5 Customers Were Ready to Purchase

Stay in front of 7,400 previously cold potential customers before you go viral on social.

"These are ads that I can afford and already have content for. No one else is going to be this strategic with their nurturing and ads. I can spend $330 a month on this easily and know my leads and potential customers have consistent touch points in my ecosystem."

– Heather Farris, Founder of Heather Farris Co., marketing strategist and educator

"Our Waterfall Campaigns are so easy to update! I know I'm top-of-mind and found in the feed."

– Client in the Women's Apparel Vertical

"Out of the almost 10,000 that opted into the freebie, 6,000 of them were from ads and new to the email list. So that's another big win!"

– Client in the Home Decor Vertical with a Digital Membership

"We started out with zero following. It's really hard to get any traction organically, which is why I want to run the ads. And the Waterfall ads are always on, so we never have to worry about our content finding new customers or over-spending."

– Client in the Specialty Retail and Baby Products Vertical

"This strategy is awesome Alley... We're about to celebrate 100K followers."

– Client in the Arts and Crafts Vertical

Plan Your Own Waterfall Ads Strategy

In This Free Class ⬇️

🚨 LIVE

🗓️ Saturday, Nov. 1 @ 1pm EST (10am PST)

Claim Your Spot!

Hey, girl, Hey! I'm Alley Hassen.

I help Shopify founders turn unpredictable sales into steady growth using smarter systems so they can profit more.

After my first Shopify client in 2012 and consulting for dozens of Shopify stores through every market season, I’ve seen what separates brands that scale sustainably from those that burn out and keep chasing every trend.


What feels like a season of life ago, I taught a high school graphic design and web design program for 6 1/2 years (just like the career program I was part of). In 2020, I went all-in to support brands with their marketing.


I founded ShopsThatConvert.com and developed my OARS Framework — Optimize, Attract, Remarket, Scale — I’ve helped product-based businesses get millions in reach, cut ad costs, convert more and faster, tighten their Klaviyo results, and uncover additional thousands per month hiding in plain sight.


In this free class, I’ll show you how to connect your Klaviyo and Meta accounts to create a low-budget, high-efficiency “Waterfall” ad system — one that keeps your audiences warm, lowers your CPA, and turns every campaign into a compounding asset.


Register below to join live...


And learn how to grow your business without feeling like you’re starting from zero every launch.

Claim Your Spot!

🚨 LIVE

🗓️ Saturday, Nov. 1 @ 1pm EST (10am PST)

STILL NOT SURE?

Just the FAQs

  • Is this another one of those long sales pitches?

    This is NOT one of those “20 minutes of fluff, 5 minutes of value, and an hour of selling” kind of classes.


    You may hear a few familiar ideas reframed in ways that finally click, and a few things no one’s probably told you yet, but should have.


    By the end, you’ll have clear, practical plan you can put to work right away. And if you’d rather have me help you install it or see what that looks like for your store, you can stay a little longer and I’ll show you how that works.'


    You'll receive the Waterfall Method Planning Guide when you attend live.

🚨 LIVE

🗓️ Saturday, Nov. 1 @ 1pm EST (10am PST)

Claim Your Spot!