Running ads to your Shopify store and wondering 🤔 "Is my website right?" "When do I increase ad spend?"

When Your Store's Conversion Rate Won't Move Over 2%, There's Only One Bottleneck To Fix.

FIND YOUR #1 BOTTLENECK AND WHAT IT COSTS YOU IN REVENUE, IN 10 MINUTES.

See what to fix to get more orders, just like these stores did. Plus, you get a Review Session to go through your results together and build a 3-Step Plan.

If we can't find one conversion bottleneck, I'll refund you.

3 Real Stores. 3 Completely Different Bottlenecks.

"Thank you for creating this spreadsheet! This gives me a lot more insights than many other seminars." – Joanna L.

~$70K reported • Calculator's #1 Bottleneck: Traffic • Additional revenue opportunity from that one fix: ~$22K • Full funnel additional potential: ~$75K
~$15.6K reported • Calculator's #1 Bottleneck: Average Order Value • Additional revenue opportunity from that one fix: ~$5K • Full funnel additional potential: $14K
Even new stores can see the payoff! ~$2.8K reported • #1 Bottleneck: Initiate Checkout • Additional revenue opportunity from that one fix: $693 • Full funnel additional potential: ~$3.5K

    No formulas required. Everything aligned to your store.

    Works for subscription offers and stores with multiple sales channels, too.

    "Thank you for creating this spreadsheet! This gives me a lot more insights than many other seminars." – Joanna L.

    3 Real Stores. 3 Completely Different Bottlenecks.

    Home Improvement Products ~$70K reported • Calculator's #1 Bottleneck: Traffic • Additional revenue opportunity from that one fix: ~$22K • Full funnel additional potential: ~$75K

    Fashion Accessories ~$15.6K reported • Calculator's #1 Bottleneck: Average Order Value • Additional revenue opportunity from that one fix: ~$5K • Full funnel additional potential: $14K

    New Skincare Store ~$2.8K reported • #1 Bottleneck: Initiate Checkout • Additional revenue opportunity from that one fix: $693 • Full funnel additional potential: ~$3.5K

    No formulas required. Everything is dialed in for your store. Works for subscription offers or stores with multiple sales channels, too.

    it's all inside the

    SHOPIFY STORE

    Conversion Rate

    IMPROVEMENT CALCULATOR

    Find Your #1 Conversion Bottleneck

    it's all inside the

    SHOPIFY STORE Conversion Rate IMPROVEMENT CALCULATOR

    Find Your #1 Conversion Bottleneck

    Regularly $97. One-Time Payment.

    ✔️ The Calculator – Plug in your numbers. Then adjust each step of the Shopify purchase funnel. Watch your conversions recalculate in real-time. 10-minute quick-start guide included.


    ✔️ The Shopify Funnel Masterclass – Pre-recorded deep-dive into the store numbers that matter and why.


    🎁 BONUS: Revenue Review – Together, we factor in anything the CRO Calculator can't see... like margin and what's relevant now for your product line.


    🎁 BONUS: 3-Step Profit Plan – A custom strategy built from your Revenue Review Session. Designed to tackle your goal through focused implementation.


    Everything for just $47.

    Calculator Testimonial

    "After the Calculator and Revenue Review, I saw that I had to fix my AOV, so we launched a high-AOV offer and with success!" – Aimee C.

    Figures show the conversion and revenue opportunity that the calculator identifies, based on each store's own numbers. Not guaranteed results, of course, but the number to aim for. That points to the path needed to create your focused plan. This is the calculator I've used for three years to get client results. I can't wait to talk with you! –Alley

    Here's Exactly What You Get


    1 • Shopify CRO Calculator Google Sheet.

    2 • The 10-minute Quick Start guide.

    3 • The pre-recorded Shopify Funnel Masterclass.

    4 • 45-min Revenue Review Session with me.

    5 • 3-Step Custom Profit Plan – an improvement sprint built from your session.

    The Calculator Google Sheet, 10-Minute Quick Start Guide

    & Pre-Recorded Shopify Funnel Masterclass

    🎁 BONUS 1:

    🎁 BONUS 2:

    NO-RISK Guarantee

    If you complete the calculator and we can’t identify at least one clear bottleneck in your session, I’ll refund your $47. No risk. (And if $47 is more than you current AOV... let's get your AOV higher!)

    Calculator Testimonial From Megan C.

    "I would recommend this calculator to anyone who owns (or works with) a Shopify store that is trying to isolate the best chances for growth... It's also very easy to understand the data and recommendations the calculator gives. Alley does a fantastic job of looking at the data and making recommendations based on your store's specific needs."

    I earned my CRO Queen title after working with 90+ Shopify Store Clients.

    This CRO Calculator is precisely how I get results like this ⬇️

    When brands like yours use my Calculator... 


    They can see where their Shopify website and Ads traffic are ineffective, and what to do today to get more customers, more orders, and more retention out of what they've built.

    You've got Shopify store website traffic because you've built an engaged, social-driven brand with a joyful, useful, or thoughtful product people love.


    But the effort you're putting into marketing doesn't feel like it's getting the orders that traffic should bring.


    The good news is that you're about to fix it fast.

    "Alley spots gaps and opportunities... and follows through to make sure changes are implemented... Her focus on conversions is unmatched."

    Cut cost per purchase 52% and 2.1xed product page conversion.

    Whitney T., Apparel


    After an organic launch, the brand could not ramp up its subscription box growth back to its pre-launch stats. We identified where to optimize their launch and subscription box offer for mystery t-shirts. After implementing what was found in the calculator, the cost per purchase from ads decreased from $59.76 → $28.91, and the product page conversion rate for the subscription box went from from 1.10% CVR to 2.32% CVR (more than doubled).



    " It looks really great, everything that you've done. We're super excited about it."

    AOV up 23% in 30 days to $302. Same ad spend, better ROAS.

    Karen O., Home Improvement


    Karen was running Facebook ads through an outside agency, spending around $1,000/month with no changes to creative or budget. After we used the calculator framework to find the bottleneck on her product pages, I added a cart feature that helped buyers accurately choose products to complete their home improvement project. Her average order value climbed from around $240 to $302. Her ROAS went up without touching the ads.



    " Yaaaay!! I've been getting consistent orders!"

    Shopify store conversion rate increases:

    January = 1.02%, February = 2.1%, March = 3.26%

    Meshawn C., Wellness & Lifestyle


    Meshawn had multiple ad platforms with ineffective ads running. After using the calculator to find the truth about where qualified traffic was coming from, she consolidated where she was spending on ads, and reignited her email platform. Her conversion rate increased 1.02% to 3.26% – That's more than TRIPLE.

    What would a higher conversion rate do for your store?

    From 3.7% CVR to 20%+ CVR

    Best result so far. Your results may vary.

    This lifestyle brand went from 3.7% to over 20% CVR in ~6 months after fixing the bottleneck this Calculator revealed and following the 3-Step Custom Profit Plan.

    This Calculator user had a strong product‑market fit and products that customers love. We used the Calculator + Profit Plan and sprinted towards those fixes. After removing a few key friction points and realigning traffic, more orders followed.

    HOW IT ALL WORKS

    1. Purchase and check your email for Skool portal access.

    2. The Quick Start shows you which numbers from your store to use to find the bottleneck.

    3. Watch the Shopify Funnel Masterclass.

    4. Share your results with me to unlock your Revenue Review Session.

    5. Get your 3-Step Custom Profit Plan after the call — yours to keep and run on your own, or done for you if you'd rather. Either way, you leave with the full picture and a clear plan.

    What THIS $47 Calculator does to help you today (and why this is not a chatbot report)

    The math, maths. You plug in the 11 numbers needed to measure the true performance of your Shopify store. I show you exactly where to find them.


    Then you can determine realistic targets based on your resources.


    Run scenarios like...

    • What if my goal is 20% growth?...

    • What if AOV moves up $7?...

    • What if add-to-carts increase 11%?...

    • What if the conversion rate moves 1% vs 2%?


    ...And see the adjustments update all of your conversion numbers in real time.

    Second half – With the Calculations done, we take a look at what is relevant for your store today. A 3-Step Custom Profit Plan is built around this information and fixing the bottleneck.


    That's why this is not a generic checklist a chatbot would spit out.


    For $47, you're getting the numbers and strategy around exactly what I would do next 🤯

    This IS for you if...

    ✅ You are running ads to your Shopify store

    ✅ Your store revenue is $120k+/year

    ✅ You'll show up to the review call prepared to talk about your calculator results

    Do not purchase if...

    🚫 You are 100% dropshipping, do not own your inventory, or have scammy products

    🚫 Your store does less than $120k/year

    🚫 You are about to go out of business

    This is the most efficient way I've found to give founders their 3-Step Plan quickly.


    Now it's your turn... Create growth without guessing based on my proven methods.

    Purchase and see what a low conversion rate actually costs you. Run your exact scenario today. Get expert input so you can implement only what matters.


    ✅ The CRO Improvement Calculator – Normally $97.


    ✅ The Shopify Funnel Masterclass – Normally $97.


    🎁 Revenue Review Session – Normally $350.


    🎁 3-Step Profit Plan – Normally $350.


    Total Offer Value $894. Everything for just $47.

    I'm Alley Hassen.

    I help Shopify founders turn unpredictable sales into steady growth using smarter systems so they can profit more.

    After 13 years working with Shopify businesses, I’m unapologetic about calling out profit blockers. I’ve seen what separates brands that scale sustainably from those that never reach consistent profit.


    Here at ShopsThatConvert™, I'm the Conversion Rate Optimization Queen. I work with Shopify founders who have proven demand but cannot get enough new customers despite solid efforts and ad spend.


    My approach is built for nimble, established brands selling products people love. I've helped founders make changes in their businesses, and now I want to help you!

    STILL NOT SURE?

    Frequently Asked Questions

    • How do I get access to my purchase?

      You will get three emails: Skool course access email, order confirmation email, digital asset download email.


      Everything will be sent to the same email that you checked out with.

    If focusing on one number could finally give you the momentum...

    that leads to the revenue...

    that leads to more profit...

    Why wouldn’t you run your store's numbers on the CRO Improvement Calculator?

    Karen (same AOV case study from above) then saw a conversion rate improvement after her AOV issue was fixed → 72% increase in CVR over 30 days.

    Hey 👋 scroller-to-the-bottomer.


    I'm Alley Hassen, a Shopify Expert, Klaviyo Partner, and Paid Ads gal who supports founders who have amazing product lines and want more orders from their marketing efforts.


    Get the Shopify Store CRO Improvement Calculator to find the one number you can focus on improving that will lead to more conversions, revenue, and profit. If you want your store to make more money, this will show you what I would do next.