"I love giving constant discounts" said no founder, ever.

USE MY CASH INJECTION METHOD TO

1 - Grow your email list without giving discount coupons.

2 - Profit more from the first purchase.

3 - Build an email list of fanatical repurchasers.

You've probably heard that coupon codes are the best way to build your Shopify store email list...

Here's the problem with that.

🤯 You're building a list of people who LOVE getting discounts and don't want to bother with paying you full price.

😤 Your new products (that took a lot of effort to bring to market) are only selling out when you discount them.

To make 10% off 15% off... 20% off... first-time customer discounts work, you would need to create all of your launches, marketing, and messaging around deals, savings, codes, coupons. In other words, giving up profit.

OR - up your prices. And I've spoken to enough ecomm store owners who aren't keen on that idea right now.

Here's what I'd love to see you do instead.

A great use of my Cash Injection Method is to think of it like Starbucks' stars. That's a loyalty program. People FIRST make a purchase and then come back.

For anyone who is interested in making a purchase, you have them thinking about their NEXT purchase.

So for Shopify stores like yours, you will benefit from setting up a loyalty program that is triggered by "signing up". The customer has an opportunity to hear from you. You have the gift of selling to them with engaging emails.

Their loyalty points will earn them opportunities to redeem them with you. This will lead to an increase in lifetime customer value.

I'm not saying "no discounts again ever". I'm saying your number one asset is your email list. But growing it with discount coupons is growing a discount-seeking list.

This is how to grow a fanatical repurchaser email list.

One-and-done discount code purchasers are ready to find the next deal they can get online. Which means you will be left wondering where they went. That leads to unpredictable sales cycles, and tiny lifetime customer value.

Cut out your number one revenue leak. Profit more. Take a look at how to do this in the masterclass. Just put your email address in and I will send it to you.