Shop Talk

Email Marketing in 2026: How Often Shopify Stores Should Email

Email Marketing in 2026: How Often Shopify Stores Should Email

Alley Hassen

Most Shopify founders don’t struggle with what to say in an email. They struggle with how often to send emails. No calendar or strategy? This post clarifies a sustainable email cadence for 2026.

Email Marketing in 2026: How Often Shopify Stores Should Email

Alley Hassen

Most Shopify founders don’t struggle with what to say in an email. They struggle with how often to send emails. No calendar or strategy? This post clarifies a sustainable email cadence for 2026.

When Customers Hesitate, Clarity Converts: How One Shipping Deadline Lifts Sales Across Your Entire Funnel

When Customers Hesitate, Clarity Converts: How One Shipping Deadline Lifts Sales Across Your Entire Funnel

Alley Hassen

Holiday shoppers convert the moment they know your “order-by” date. What most stores miss is how many places that single line can live—far beyond a banner or an email. When customers see the cutoff everywhere they make a decision, clarity does the selling for you. The preview teases the “why,” but the post reveals the unexpected surfaces across Shopify, Klaviyo, and social where this message quietly lifts December revenue.

When Customers Hesitate, Clarity Converts: How One Shipping Deadline Lifts Sales Across Your Entire Funnel

Alley Hassen

Holiday shoppers convert the moment they know your “order-by” date. What most stores miss is how many places that single line can live—far beyond a banner or an email. When customers see the cutoff everywhere they make a decision, clarity does the selling for you. The preview teases the “why,” but the post reveals the unexpected surfaces across Shopify, Klaviyo, and social where this message quietly lifts December revenue.

Klaviyo Email Marketing Conference KBOS 2025

Klaviyo Email Marketing Conference KBOS 2025

Alley Hassen

Let's Chat CRO, Klaviyo, Ads... 🗓️ Grab a time here. Grab my post-conference wrap-up here: KBOS Live Content:

Klaviyo Email Marketing Conference KBOS 2025

Alley Hassen

Let's Chat CRO, Klaviyo, Ads... 🗓️ Grab a time here. Grab my post-conference wrap-up here: KBOS Live Content:

8 Ways to Use Smile.io + Klaviyo to Send Loyalty Reminder Emails (Without Feeling Spammy)

8 Ways to Use Smile.io + Klaviyo to Send Loyalty Reminder Emails (Without Feeling Spammy)

Alley Hassen

Learn 8 smart ways to connect Smile.io and Klaviyo to send monthly loyalty emails that boost repeat purchases for your Shopify store. Using a skincare brand example, this guide shows how to segment customers by points and send targeted reminders that drive more redemptions, sales, and brand loyalty—without feeling spammy.

8 Ways to Use Smile.io + Klaviyo to Send Loyalty Reminder Emails (Without Feeling Spammy)

Alley Hassen

Learn 8 smart ways to connect Smile.io and Klaviyo to send monthly loyalty emails that boost repeat purchases for your Shopify store. Using a skincare brand example, this guide shows how to segment customers by points and send targeted reminders that drive more redemptions, sales, and brand loyalty—without feeling spammy.

Scaling Your Shopify Store: Strategy for Small Business Owners Leveraging Social Media

Scaling Your Shopify Store: Strategy for Small Business Owners Leveraging Social Media

Alley Hassen

In this blog post, we’ll dive into a four-part framework that covers everything you need to know: Optimize, Attract, Remarket, and Scale. And trust me, scaling isn’t what you should focus on first—optimization is where the magic starts.

Scaling Your Shopify Store: Strategy for Small Business Owners Leveraging Social Media

Alley Hassen

In this blog post, we’ll dive into a four-part framework that covers everything you need to know: Optimize, Attract, Remarket, and Scale. And trust me, scaling isn’t what you should focus on first—optimization is where the magic starts.

How to Embed a Video on a Shopify Store Blog Post - 2 Ways, Step-by-Step

How to Embed a Video on a Shopify Store Blog Post - 2 Ways, Step-by-Step

Alley Hassen

Embedding a video on your Shopify store blog post is a great way to provide dynamic content that keeps your visitors engaged, increases time on your page, and improves the overall user experience on your Shopify store. Whether you're using a Facebook video or a YouTube video, the process is straightforward.

How to Embed a Video on a Shopify Store Blog Post - 2 Ways, Step-by-Step

Alley Hassen

Embedding a video on your Shopify store blog post is a great way to provide dynamic content that keeps your visitors engaged, increases time on your page, and improves the overall user experience on your Shopify store. Whether you're using a Facebook video or a YouTube video, the process is straightforward.