Recognized by
😌 Not An Agency
(Phew...) ShopsThatConvert™ services are built for product founders who are ready to scale, and need a partner who is as obsessed with their products as they are.
CRO for Shopify Store Themes & Customization
Conversion rate optimization that makes you wonder how you ever lived with your current website.
You've Got Mail... That Makes You $
Email & SMS ecommerce marketing strategy and implementation, using the world-class platform built for DTC, Klaviyo
Meta and Google Ads Management
Budget-appropriate ad management for your business across Facebook, Instagram, and Google.
Are You Thinking, "Why Are My Orders So Low?"
You're a founder who has invested time and resources into marketing. But you're not seeing the results you thought you would get.
After working with dozens of founders and product lines, I've noticed a pattern. Your conversion rate problem is buried in your website and ads.
You know there's room for improvement, you just can't put your finger on it.
That's what I help you find. And I can fix it.
"Hass-en" – Short for Hassdenteufel
Alley Hassen
Synonymous with: Shopify Expert, Klaviyo Partner, Meta Ads & Google Ads Manager
Definition: Works with product founders to build high-converting Shopify stores that transform their business.
32
VIP Days for Product Founders
91
Creative Clients & Product Lines
5+
Years Officially Official Serving DTC Brands
Shopify Theme Nerd
Ads Nerd
Klaviyo Nerd
Marketing Tech Wizard
Orlando, FL
How I Help Shopify Stores Get More Orders
Play Video
200-Point Shopify Store Audit
AUDIT, CHECKLIST, AND CALL
The OARS Framework & Growth Blueprint
An audit for early stages – like when your store finally has "legs" but you're vision isn't complete.
Or you've found yourself lost the app store trying to make more money without breaking the bank.
This is a great way for me to guide you towards your next-level goals. The OARS Framework Growth Blueprint comes with an appointment with me and a checklist.
Conversion Rate Optimization Expert 👸🏻
I'm Alley Hassen, self-proclaimed CRO Queen, and I've supported 91 clients with Shopify websites, conversion rate optimization, and ads. I help Shopify founders turn unpredictable sales into steady growth using smarter systems so they can profit more.
After 13 years working with Shopify businesses, I’m unapologetic about calling out profit blockers. I’ve seen what separates brands that scale sustainably from those that never reach consistent profit.
My approach is built for nimble, established brands selling products people love. I've helped founders make changes in their businesses, and now I want to help you!
The first step, for both of us, is understanding your store's customer journey and your go-to plays to scale profitably.