8 Ways to Use Smile.io + Klaviyo to Send Loyalty Reminder Emails (Without Feeling Spammy)
I got a MUFFIE from Panera because it was my birthday reward.
Because I’m on their email list, and they give me points for purchases, and I told them my birthday — they gave me a muffie!!
(Quick detour: A muffie resembles a large cookie but has the soft, delicious texture of the top of a muffin. 🍪✨ It’s worth the hype.)
Now here’s why this matters:
I was already in Panera’s loyalty phase.
I’d bought, I'd opted into emails, I had points racking up...
But they almost missed the moment.
When I went to check out, the cashier said, “You have a reward.”
I said, “Oh, I’ll use it later.”
He said, “It expires tomorrow.”
I said, “What can I use it on?”
He said, “Anything in the pastry case.”
And then I got excited enough to grab my free muffie on the way out.
If he hadn’t told me? I would have left without knowing, because I don't always check my personal email.
Let's dive in 🤿
So, what does my Muffie have to do with your Shopify store?
Everything.
If you run a skincare brand and use Smile.io for your loyalty program, it’s your job to remind people about their rewards at the right moments.
Not just once. LOL that will never work.
Not just in a random monthly newsletter.
Not just hoping they stumble upon it.
8 loyalty-focused emails per month — when done right — can feel personal and valuable rather than salesy. And today, I'm going to show you how, using Smile.io and Klaviyo together.
How to Send 8 Loyalty Reminder Emails a Month (Without Being Annoying)
Let's say your skincare brand is called Glow Theory. You sell serums, moisturizers, and masks made with gentle, science-backed ingredients. You've set up Smile.io for points, VIP tiers, and birthday rewards. You're already gathering email addresses with Klaviyo.
Now, let’s make your loyalty program actually work for you.
The key is ✨segmentation✨...
1. Monthly Points Balance Email
Segment: All loyalty program members with point balances over 0.
Send: 1st week of the month.
Theme: “See how close you are to your next Glow Reward!”
Tip: Add product suggestions they could get if they redeemed now.
2. VIP Tier Progress Update
Segment: Members who are within 20% of leveling up to the next VIP tier.
Send: 2nd week of the month.
Theme: “You're almost in our Platinum Glow Tier — just one more order away!”
Tip: Include perks of the next tier (free shipping? early access?).
3. Points Expiring Soon
Segment: Members whose points will expire within 30 days.
Send: 3rd week of the month.
Theme: “Don’t let your Glow Points fade away 🌟”
Tip: Urgency is the magic here — but still keep it fun, not frantic.
4. Reward Spotlight Email
Segment: All active loyalty members.
Send: 4th week of the month.
Theme: “Featured this month: Redeem 500 points for our bestselling Vitamin C Serum!”
Tip: Rotate the product spotlight monthly based on inventory.
5. Birthday Reward Reminder
Segment: Customers with birthdays this month who haven't claimed their birthday reward yet.
Send: 5 days before birthday month ends.
Theme: “Glow Theory Birthday Alert 🎂 — Your Free Gift Awaits!”
Tip: Make it super clear how to claim it — even if it’s just adding it to cart.
6. Exclusive Double Points Day
Segment: VIP tier members only.
Send: Random mid-month special (use scarcity).
Theme: “Today Only: Double Glow Points for Every Purchase!”
Tip: Even if they don't shop, it plants the seed for later.
7. Points Milestone Nudge
Segments:
0–499 points → “Small but mighty Glow Points! Here’s how to use them.”
500–999 points → “You’re halfway to a serious Glow Up — Don’t stop now!”
1000+ points → “VIP status unlocked: Redeem your Glow Points for major perks!”
Send: Monthly, after the main points balance reminder.
Theme:
Celebrate where they are right now — whether they just started, are halfway to a big reward, or are sitting on a goldmine of points they forgot about.
Tip:
Use dynamic blocks inside Klaviyo based on points segment — so each person gets the right vibe without you writing three different emails.
8. Win-Back Loyalty Reminder
Segment: Customers who haven't made a purchase in 90+ days but are loyalty program members.
Send: End of month.
Theme: “Your Glow Points Miss You 🥲”
Tip: Gentle, funny, and includes a product they loved before.
Why This Works
Each email is targeted.
Each one is about them, not you.
Each one is tied to something they already earned, are close to earning, or can easily get.
Right message. Right person. Right time!!
😉
And when you set it up right with Smile.io segments syncing to Klaviyo? You’re not spamming anyone. You’re delivering value at just the right moment — like that cashier who reminded me my muffie was about to expire. (Shoutout to that guy. Real one.)
Most Shopify brands think they have a loyalty program. But unless you’re communicating it like this? You’re leaving muffies (and money) on the table.
Want me to show you how to set up these flows inside your Shopify store without the tech headache? (Or fix the parts you already started but feel messy?)
👋 Come hang out in ShopSuccessCentral.com
📊 Grab The Store Improvement Calculator to find your weak spots we can fix and get a free call with me.