100 Days to Black Friday Ultimate Guide & Coaching

Every year, BFCM sneaks up on you. This year, you see it coming.

If your Black Friday plan is to cross your fingers, hope the algorithm blesses you, and scramble the week before — I'm nervous for you. Because history has proven it: luck is not a launch strategy. Especially during BFCM.

Here's the good news: it doesn't actually take 100 days to prep for Black Friday… if you're ready. This is what "ready" looks like — the plan, the calendar, and the coaching to walk you through your most prepared (and most profitable) Q4 yet.

What is OARS?

OARS is the system I use to grow Shopify stores without the chaos — Optimize, Attract, Remarket, Scale. It shows you exactly what to fix, in what order, for the biggest impact, so you're building momentum instead of putting out fires. Every task that actually moves the needle for BFCM lives in one of those four buckets.

Get the foundation right, and your offer and your ads finally have something solid to land on.

What's inside

🗺️ The 100 Days to BFCM Roadmap — Your OARS game plan, phase by phase, so you always know what to work on and when.

📘 The OARS Framework Ebook — The full system behind the roadmap: what to fix, in what order, and why.

📊 The OARS Scorecard Assessment — A 5-minute self-audit that shows you exactly where your store stands today and which phase to start in.

📋 The Program Checklist — Start-to-finish steps so nothing falls through the cracks between now and Cyber Monday.

🗓️ The 2026 Q4 Calendar — Every marketing, national, and shipping date you need, mapped out — so your promos, emails, and cutoffs are planned, not panicked.

🎥 3 Live Coaching Calls (+ replays) — I'm in the room with you as you progrss in the program! The moments that matter most:

• Tue, Aug 18 — Pre-Game Call (kickoff)
• Tue, Oct 6 — Call 2 (mid-season check-in)
• Tue, Nov 3 — Call 3 (final countdown)

🏁 Post-BFCM Strategy — How to turn holiday buyers into repeat customers instead of one-time deal-chasers.

Bonuses: The Accountability Thread to keep you on pace, plus the 5-part BFCM private podcast for prepping on the go.

Who this is for

Shopify store owners who already have orders coming in and are ready for more. The right changes on your site, a growing email list, and ads that actually pay off. If you want Q4 to feel calm and intentional instead of frantic, you're in the right place.

Not for you if: you haven't launched a store yet, or you're looking for a magic button.

This is a real plan that rewards real work that gets done early, so you can actually enjoy the holidays.

The bottom line

Offer + Time = Conversion Event. You bring the store; this brings the plan, the calendar, and the coaching. Every day you're ready early is a day you get back for real life off-line.

Get 100 Days to Black Friday — $97

Delivered instantly inside the ShopsThatConvert community. Live calls run on the dates above, with replays posted for anyone who can't make it live.